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Mobile Interstitial

Description

The mobile interstitial is a highly attention-grabbing ad format that is superimposed over the full screen for up to seven seconds when opening the page or when switching between sections.

Filesize

200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.

Rendering

Media delivery format

HTML5, GIF/JPG, JavaScript-Redirect, PNG/JPG

JPEG or GIF (static or animated).
Redirect preferred as <iFrame>. When providing third-party advertising media, please ensure that it supports HTTPS. HTML5 is also possible following prior agreement.

IAB TCF:

All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}

More Information: here

Redirect/Tracking requirements

IAB TCF:

All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}

More Information: here

Standard format

320 x 480 px (640 x 960 px Retina resolution).
When using the Retina resolution in HTML5/Redirects, the output size always has to be 320 x 480 px.

Motifs

The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

3 working days

Media delivery

display-campaign@ad-alliance.de

Contact

Anke Panke
Tel.: +49 40 2866 86 43 17
E-Mail: anke.panke@ad-alliance.de

Reinhold Beny
Tel.: +49 40 2866 86 43 16
E-Mail: reinhold.beny@ad-alliance.de

Details

The length of the animation must not exceed 7 seconds.

The close button is set by the marketer and therefore does not have to be included in the delivered creative.

"Advertisement" label

"-w-" in one of the 4 corners 

HTML5 Guidelines

HTML5 Guidelines

Tracking Guidelines

Tracking Guidelines

Most recent amendment

28.06.2022